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The ‘Veluwe’ is the largest nature and leisure area in the Netherlands. The Regional Master plan ‘Veluwe’ aims to makes this area the most welcoming leisure area in the Netherlands by 2025. In this, a renewed balance between ecology, economy and customer experience is essential. To achieve this, the so-called ‘VeluweAgenda’ is developed which consists of 6 main guidelines for executing projects and initiatives. 

Commissioned by the province of Gelderland, NOHNIK organized a participatory spatial planning process including ten workshops with local experts and inhabitants. Within these workshops we focused on determining the spatial qualities of the landscape, nature, cultural heritage and urban areas. Furthermore we investigated chances for innovative leisure propositions in the area and the challenges the area faces in future. Based on the outcomes of these workshops we developed six main guidelines for a long term vision for the ‘Veluwe’; ‘resilient nature’, ‘vibrant landscapes’, ‘experiencing heritage’, ‘excellent connectivity’, ‘outstanding attractions’, and ‘excellent accommodations’. To guarantee an integral approach among these six guidelines a new concept was developed, the so-called ‘Recreative Connective Framework’ (RCF). The main incentive for this RCF is to stimulate better collaboration in the area as a base for the necessary investments in the coming years. Within the RCF we aim for the best Veluwe-experience by investing in recreative routing networks with interconnected attractions and a better balance between nature values and recreational land use.

Year: 2016
Type: leisure, landscape, spatial strategy
Size: 2.100 km2
Status: completed
NOHNIK included Martin Boisen in the team for his expertise on place branding and regional marketing.